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Book Review: Brand It Purple by Ashley Knoote-Parke

It seems almost redundant to review Brand It Purple given you probably won't find a hard copy edition without digging into the second hand market. The book's author and publisher, Ashley Knoote-Parke, seemingly, disappeared off the face of the Earth around about 2015. Which is a story in itself.

However, the book is still a very informative guide and, while not specifically targeted at women, many may relate more to a book written by an experienced female entrepreneur.

Brand It Purple is a personal marketing and branding guide released in 2009 by then, star on the rise author, Ashley Knoote-Parke, an English born, South African expatriate, who made Adelaide, South Australia her home.

There she started her own publishing company releasing a photographic, coffee table book of South Australian sights, along with books showcasing female, then male, entrepreneurs. As well she published 'Brand It Purple'.

I came across the book being sold at a discount price at a weekend mar…
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Movie Review: Joker (2019) *Spoiler Section*

From the moment I saw the first teaser trailer for Joker I was interested to see yet another take on, arguably, Batman's most famous villain.

It's not a movie that I ever thought we needed but I'm sure glad it exists despite it giving the Joker an unnecessary origin story. However, if the Joker was to have a definitive origin story, this one is the one I would lean towards.

Arthur Fleck is a working clown for hire and an aspiring stand up comedian.  A series of unfortunate events sets this one time dreamer down a darker path that leads to him becoming the Joker.

Much has been made of this film's influences, specifically movies like Taxi and The King of Comedy. As a source of inspiration, going outside of comic books, has really made for a more believable and less fantastical story. Some critics say it references these movies too closely but if so, I personally think that helps a lot to keep the film grounded.

As everything unwinds nothing is too far fetched beyond wha…

Book Review: Identity Crisis by Ben Elton

I'm a fan of Ben Elton's work, particularly his ability to tell a story that taps into an aspect of the zeitgeist of the day. In Identity Crisis Ben weaves a story around social media outrage and its influence on shaping almost everything from the mainstream media and celebrity down to individual everyday people.

The book also explores the minefield of gender identity as modern inclusiveness clashes with traditional thinking.

In the story, Mick Matlock is an old school Scotland Yard detective, investigating a murder with no clues, when he inadvertently becomes the focus of social media outrage for victim blaming.

As his investigation continues the body count increases with each new victim seemingly a casualty of social media outrage. Mick begins to suspect much more is going on.

Initially I found this book a little difficult to stay hooked into. Whilst I use social media I'm not as hooked into it as people who live on their phones and computers seem to be.

While social me…

Filming Myself Skateboarding - Finding a Balance and a Reliable Video Editor Phone App

I like filming myself skateboarding. The problem is I'm not interested enough in the filmmaking  process to film great shots or tell a compelling story each video to compensate for my lack of ability on a skateboard.

It's not that I'm bad at skateboarding, and I understand there is an audience of people who like to watch how other beginner (or aging relearner) skaters progress. I'm part of that audience.

As much as we love watching pro skaters video parts and competition runs, for many of us that level of skating isn't as relatable as watching someone going through the same struggle we're having with trying to land basic pop shove-its and kickflips.

I recently broke the drought of not making skateboard videos for the past six months by posting a new driveway skateboard session that I filmed, edited, and uploaded from my phone. You can watch it below.



This video would have had a bit more of a story had the bit in the middle, where I gave my initial thoughts on …

Shopping Trolleys are not Wildlife - Stop Trying to Free Them!

This is a Public Service Announcement. Your determination to release shopping trolleys from their regimented, thankless, lives at the supermarket back into the wild is somewhat misguided.

The fact is shopping trolleys are not a domesticated, oppressed, wild species forced into captivity. Their ancestors were not once proud beasts roaming the Serengeti, carrying supplies for wildebeests during the great migration.

Shopping trolleys are single serving domesticated animals that have always been bred in captivity. They are not equipped with any innate survival skills and just don't cope once released into the wild.

Too often you'll find their mangled, broken remains being overgrown with plant life, many suffering the worse fate of drowning in a local river.

Some are fortunate enough to be rescued through outreach programmes and returned to active service.

The reality is, the community, and the trolleys themselves, are better served if you simply return your trolley to a trolley c…

Book Review (x2): Tinkering / A Pleasure to Be Here by John Clarke

John Clarke is one of the rare famous New Zealanders who Australia hasn't claimed as their own. Probably because he got too well known for being a New Zealander before he did what many New Zealanders do, move to Australia. Though I think he may have made a side trip to the UK for a few years before that.

As a comedic writer/performer clearly Australia was a bigger joke for John Clarke than New Zealand, or at least a bigger coal face to mine humor from when it comes to political nonsense and a general fascination with unnecessary levels of administration and form filling.

A Pleasure to Be Here (2017)
I can't remember when John Clarke first came upon my radar but through the nineteen eighties I was much more intrigued by Australian politics than I am today. It's likely John got my attention as that comedian who did a short interview style satire at the end of the week on the TV News show, A Current Affair, and then later, The Seven Thirty Report.

A Pleasure to Be Here is an …

Learn the Basics of SEO in an Hour with GlitchyBot's SEO Bootcamp For Beginners

As an online business owner Search Engine Optimization (SEO) is something you know you should learn but just wish you could learn like Neo learns Kung Fu in The Matrix. The knowledge is downloaded into his brain almost instantaneously, and then he just knows it.

Recently I wanted to know why a page I thought I'd optimised well, and was getting number one placement on Google for the search terms I focussed on, wasn't performing well at all.

Udemy is my go to site for online learning (I am an affiliate). I searched their course catalogue for something that would run me through the basics of SEO quickly - as close to Neo learning Kung Fu as possible.

I came across The SEO Bootcamp For Beginners 2019 by GlitchyBot, a one hour course that runs you through the basics of SEO, no side tracking, no exercises to complete, just a headlong rush through mostly short videos, giving you all the information you need. I pretty much completed the course through a slightly extended, hour long, …

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