Skip to main content
Buy TET Life art on Skateboards and more. etourist Skateboards Store.

Adwords for Artists - my journey. Part 2

Note: If you haven't read part 1 of my series on Google's Adwords program then click here.

Cost, Pay-per-click and Payment options.

Something that deterred me (and I'm sure many others) from using Adwords was the idea of pay-per-click. That is, every time someone clicks on your ad, you pay Google money. Google has the largest ad network bar none online which gives rise to the notion that millions of people will suddenly start clicking your ad and you'll be taking out a second mortgage on your house just to cover the debt.

Thankfully this notion is unlikely, as evidenced by Dan's experience in his article, Advertising Your Artwork with Adwords But Not Getting Many Clicks? in which he received only 2 clicks (at a cost of five cents per click) on his ads in his first two week period. More importantly though, you can set a daily budget and set a specific time period your ads will run.

For example, I signed up for Adwords and decided to follow Dan's lead, signing up for the Standard Edition, with a budget of five cents per click up to a maximum of one dollar per day. Doing the math, that's 20 clicks per day before my ads will stop showing across Google's network.

I also chose to pre pay my account via bank deposit rather than have the clicks automatically deducted from a credit/debit card. That way I can budget an exact figure and have my adds running until my prepaid amount runs out. If you pay by credit card then you'll need to pay more attention to how many days you want your ads to show up on the network for.

If you prepay your account the minimum spend is AU$20.00 of which AU$10.00 is an account activation fee. I decided to stick with the minimum for the moment just to make sure my bank deposit is successful before committing more funds.

Note that if you want your ads to start showing immediately then you'll need to pay via credit/debit card. The disadvantage of bank deposit is that you'll have to wait for Google to receive your money transfer before your ads begin to run. I actually chose this option because, for me, it makes my book keeping easier.

At the time of writing this article I'm awaiting my money transfer to reach Google. This can take up to 5 days. Given that I did the transfer on a Saturday, I'm guessing it'll be about Tuesday or Wednesday at the soonest before my ad becomes active.

By the next article my ad should be up and running. When that's happening I'll show the ad I'm starting out with and I'll also have a look at some of the keywords I'm using.

To finish up this article I think it important to remind you that, although Adwords does cost you every time someone clicks your ad, that is actually what you want to happen. People clicking on your ad - the more the better.

Not just any people either. The strength of Adwords is that those people clicked on your ad because they are interested in what you have to offer. If you're an artist in the business of selling art (like me) then the ideal situation is that, for every click on your ad (costing a few cents), you make a sale that brings in a few dollars pure profit.

It's not that different from paying a commission to a gallery for selling your art.

Read the final installment of this series here [ Part 3 ]

Comments


Buy Gifts and Apparel featuring art by TET

Popular posts from this blog

Guest Post: MY SOOPER DOOPER NEW CONSERVATORY/ART STUDIO!

Jo's new Art Studio/Conservatory. Today's guest post is by Artist, Writer, and Mental Health Advocate, Jo B Creative who writes for her blog,  Creating My Oddessey . Y ou should see our (almost) brand new conservatory, half of which is my art studio. 'Lucky me!' I think to myself. Not every creative bod can boast that. It's HUGE! Like a giant greenhouse. We first moved to our pleasant cul-de-sac house - great for raising kids - when our son, who's on the cusp of thirty-one, was four. One of the main reasons that we wanted it was that, apart from its location on the fringes of a historic market town in rural Hampshire, UK, it had a sizable conservatory looking onto the back garden. It was brown wood framed and had a corrugated transparent roof sloping down from downstairs ceiling height. On the face of it, it doesn't sound that glamourous, but we loved the idea of a conservatory. Luxury! I even liked the red brick walls which it was built against -

Batman v Superman: Dawn of the Onesie #Sadbatman

Although we haven't seen it clearly for sure, film director Kevin Smith (who has seen a well lit, color photo of the suit), says Ben Affleck's Bat costume is pretty much identical to the Frank Miller, Dark Knight Returns suit. If that's true then Ben's world weary Batman will be going 'old school' and be wearing his underpants on the outside (as he should).

The Star Wars Saga: Episode II, Attack of the Clones *All Spoilers*

Continuing my series of posts, as one of my local TV stations shows every Star Wars movie in order, every Saturday, for the next six weeks leading up to the release of Star Wars, Episode VII, The Force Awakens , here is my response to and thoughts on  Star Wars, Episode II, Attack of the Clones . After The Phantom Menace I just wasn't interested in seeing Episode II in the cinema. I don't think I made any effort to see it or even had any anticipation for it's release.

The Star Wars Saga: Episode 1, The Phantom Menace *All Spoilers*

One of my local TV stations is showing every Star Wars movie in order, every Saturday, for the next six weeks leading up to the release of Star Wars, Episode VII, The Force Awakens in theaters this Christmas. I plan to watch each film, at least two of which I've never managed to watch all the way through. Then I thought I'd blog about each movie here. Not so much a review but more my thoughts about the film, ranging from what I like, to what I see as a problem and maybe my thoughts on original trilogy re-releases and updates. This post I'll start with Episode I, The Phantom Menace but first, a little history of my fandom.

getpaidtodraw.com - Your Questions Answered.

Is it a scam? Is the sales message too good to be true? Can you really sit back, relax and get paid thousands of dollars in residual payments? If you've discovered the site getpaidtodraw.com and have been looking for someone who has bought this product before taking that leap then this review will peel back the glossy sales message and give you the answers. Prior to buying this product I came across much distrust and misinformation about getpaidtodraw.com by people who hadn't purchased it. There was a real need for information so I decided to take the leap and make the purchase specifically so I could write this informed review. Note that I am not, in any way, a getpaidtodraw.com affiliate. For this review I will be focusing on the getpaidtodraw system which includes; the ebook, instructional videos and database along with access to the systems author Jules Camber (who replies to emails as 'Jamie, President of Champ Entertainment, Inc and Beats365, LLC'). I'll

Boom Crash Opera Born Classic But Not Again

Boom Crash Opera are an Australian Band that reached the peak of their popularity in the mid to late nineteen eighties. They are a band that I knew about at that time but was never really excited by until they released their ill fated double album Born and Born Again in 1995 (Album cover pictured). At the time of its release I was very much into emerging Australian musical acts and was also looking out for new sounds that were different and had kind of a futuristic/electronic sound. Artists that I was buying at the time included; Swoop , Nine Inch Nails and Pop Will Eat Its Self . As well as a really interesting release by David Bowie, the concept album, Outside . Born was a fairly radical departure for Boom Crash Opera (BCO). The first single, Gimme , was often compared to the sounds of Gary Glitter, particularly his single, Rock n Roll part 2 , because of the pounding drum loops. Watch the video below. My favorite single from the album is dissemble which probably went now

Kids today are smarter than their parents?

How often have you heard it said that kids today are smarter than their parents? I’ve heard it quite frequently in the media – even Dr Phil has said it. I say speak for your self. It’s not true and don’t let the media fool you. Today’s kids may have access to more information that may give them more choices but in my experience, they only take in what they want to hear and still make stupid, uninformed decisions. Just like we used to at their age. Like any cross section of people there will be exceptions. There are kids that are genuinely smarter, more mature and responsible for their age. However the vast majority know everything they need to know by the time they turn fourteen. They’re ‘adult’ enough to be responsible for all their own decision making so parents should just let them do what they please…right? Just like we thought at fourteen. Don’t be fooled. Just because your son knows how to download MP3’s onto an ipod, or your daughter can chat to five friends at the same time