Skip to main content
Buy TET Life art on Skateboards and more. etourist Skateboards Store.

Adwords for Artists - my journey. Part 2

Note: If you haven't read part 1 of my series on Google's Adwords program then click here.

Cost, Pay-per-click and Payment options.

Something that deterred me (and I'm sure many others) from using Adwords was the idea of pay-per-click. That is, every time someone clicks on your ad, you pay Google money. Google has the largest ad network bar none online which gives rise to the notion that millions of people will suddenly start clicking your ad and you'll be taking out a second mortgage on your house just to cover the debt.

Thankfully this notion is unlikely, as evidenced by Dan's experience in his article, Advertising Your Artwork with Adwords But Not Getting Many Clicks? in which he received only 2 clicks (at a cost of five cents per click) on his ads in his first two week period. More importantly though, you can set a daily budget and set a specific time period your ads will run.

For example, I signed up for Adwords and decided to follow Dan's lead, signing up for the Standard Edition, with a budget of five cents per click up to a maximum of one dollar per day. Doing the math, that's 20 clicks per day before my ads will stop showing across Google's network.

I also chose to pre pay my account via bank deposit rather than have the clicks automatically deducted from a credit/debit card. That way I can budget an exact figure and have my adds running until my prepaid amount runs out. If you pay by credit card then you'll need to pay more attention to how many days you want your ads to show up on the network for.

If you prepay your account the minimum spend is AU$20.00 of which AU$10.00 is an account activation fee. I decided to stick with the minimum for the moment just to make sure my bank deposit is successful before committing more funds.

Note that if you want your ads to start showing immediately then you'll need to pay via credit/debit card. The disadvantage of bank deposit is that you'll have to wait for Google to receive your money transfer before your ads begin to run. I actually chose this option because, for me, it makes my book keeping easier.

At the time of writing this article I'm awaiting my money transfer to reach Google. This can take up to 5 days. Given that I did the transfer on a Saturday, I'm guessing it'll be about Tuesday or Wednesday at the soonest before my ad becomes active.

By the next article my ad should be up and running. When that's happening I'll show the ad I'm starting out with and I'll also have a look at some of the keywords I'm using.

To finish up this article I think it important to remind you that, although Adwords does cost you every time someone clicks your ad, that is actually what you want to happen. People clicking on your ad - the more the better.

Not just any people either. The strength of Adwords is that those people clicked on your ad because they are interested in what you have to offer. If you're an artist in the business of selling art (like me) then the ideal situation is that, for every click on your ad (costing a few cents), you make a sale that brings in a few dollars pure profit.

It's not that different from paying a commission to a gallery for selling your art.

Read the final installment of this series here [ Part 3 ]

Comments


Buy Gifts and Apparel featuring art by TET

Popular posts from this blog

Guest Post: MY SOOPER DOOPER NEW CONSERVATORY/ART STUDIO!

Today's guest post is by Artist, Writer, and Mental Health Advocate, Jo B Creative who writes for her blog, Creating My Oddessey.

You should see our (almost) brand new conservatory, half of which is my art studio. 'Lucky me!' I think to myself. Not every creative bod can boast that. It's HUGE! Like a giant greenhouse.

We first moved to our pleasant cul-de-sac house - great for raising kids - when our son, who's on the cusp of thirty-one, was four. One of the main reasons that we wanted it was that, apart from its location on the fringes of a historic market town in rural Hampshire, UK, it had a sizable conservatory looking onto the back garden. It was brown wood framed and had a corrugated transparent roof sloping down from downstairs ceiling height. On the face of it, it doesn't sound that glamourous, but we loved the idea of a conservatory. Luxury! I even liked the red brick walls which it was built against - the original exterior of the house - and the light …

Kids today are smarter than their parents?

How often have you heard it said that kids today are smarter than their parents? I’ve heard it quite frequently in the media – even Dr Phil has said it. I say speak for your self. It’s not true and don’t let the media fool you.

Today’s kids may have access to more information that may give them more choices but in my experience, they only take in what they want to hear and still make stupid, uninformed decisions. Just like we used to at their age.

Like any cross section of people there will be exceptions. There are kids that are genuinely smarter, more mature and responsible for their age. However the vast majority know everything they need to know by the time they turn fourteen. They’re ‘adult’ enough to be responsible for all their own decision making so parents should just let them do what they please…right? Just like we thought at fourteen.

Don’t be fooled. Just because your son knows how to download MP3’s onto an ipod, or your daughter can chat to five friends at the same time on he…

Revive Skateboards, Design a Lifeline Competition - My Pizza Monkeys Entry Submission

About a month ago Revive Skateboards launched their #DesignALifeline competition where entrants had to purchase a specific Lifeline template skateboard deck, draw their design on it, and then post a photo of their finished board to Instagram with the hashtag #designalifeline.

With only 200 template boards being made available, I liked those odds, and bought a deck within an hour of seeing the competition announcement video on the day it was posted. The deck cost me US$40.00 and about that again to have it mailed to Australia. It's the most expensive competition entry I've paid for to date.



The winner gets to have their design released as an official deck as part of Revive's Spring 2020 product release. As well they get three copies of their deck along with a sponsor pack (which typically consists of a number of decks, clothes, wheels etc. from Revive's range). Four runners up will get a sponsor package only.

If you're thinking you might like to enter, unfortunatel…

"You are the Generation that bought more shoes..."

"You are the generation that bought more shoes, you get what you deserve." This quote is a song lyric that I heard on the radio (my apologies to the writer and artist that it belongs too because I don't know who either of you are). It's a great line and I can only assume it refers to the apparent lack of interest today's eighteen to twenty somethings appear to have in more serious and deeper issues.

Not that I'm trying to hold myself up as someone who campaigns strongly for the greater good of human kind or that I spend significant amounts of time raising awareness of important issues. I'm certainly not a poster boy for changing the attitudes of people with too many shoes but lyrics like that do make you think.

It's at this point that I really don't know where to go with this article. Should I focus on the material nature of modern society and its obsession with having more stuff? Or should I mention a few important issues, like Human Rights Abuses,…

getpaidtodraw.com - Your Questions Answered.

Is it a scam? Is the sales message too good to be true? Can you really sit back, relax and get paid thousands of dollars in residual payments?

If you've discovered the site getpaidtodraw.com and have been looking for someone who has bought this product before taking that leap then this review will peel back the glossy sales message and give you the answers. Prior to buying this product I came across much distrust and misinformation about getpaidtodraw.com by people who hadn't purchased it. There was a real need for information so I decided to take the leap and make the purchase specifically so I could write this informed review. Note that I am not, in any way, a getpaidtodraw.com affiliate.

For this review I will be focusing on the getpaidtodraw system which includes; the ebook, instructional videos and database along with access to the systems author Jules Camber (who replies to emails as 'Jamie, President of Champ Entertainment, Inc and Beats365, LLC'). I'll touch …

Creating a Mobile Independent Artist Business - Part 10: Opportunities to make money (Part A)

In my last post I looked at What to Create and Finding Your Market. This post is something of a natural follow on from finding your market as many of these money making opportunities include their own market places that you can research to see what kinds of themes and subjects sell best.

It's worth doing this research to find out if the art you're already creating is a good fit for that market place - which is ideal - or if you may have to consider expanding your interests to cover popular themes in order sell in a particular market.

Terror is for Stupid People.

This is an idea for a song that began forming in my head one morning. I found myself desperately trying to finish taking a shower so I could write something down before I forgot everything. You know how it is...you think of one line, then another, then another and before you know it you've forgotten how it started.

Anyway this is as far as I got before my day took over. I may finish it sometime in the future.

Terror is for Stupid People.

Terror is for Stupid People,
The weak, the undeserved.
You only read what you want to see,
You miss out many words.

Too many people dying.
Only the dead are really free.
The rest of us, left behind,
Thank God we've got TV.

This modern world is crying.
Look what you have done.
Fear and a 'War on Terror'.
This is what we've become.

- TET, May 30th, 2006