Skip to main content

Adwords for Artists - my journey. Part 2

Note: If you haven't read part 1 of my series on Google's Adwords program then click here.

Cost, Pay-per-click and Payment options.

Something that deterred me (and I'm sure many others) from using Adwords was the idea of pay-per-click. That is, every time someone clicks on your ad, you pay Google money. Google has the largest ad network bar none online which gives rise to the notion that millions of people will suddenly start clicking your ad and you'll be taking out a second mortgage on your house just to cover the debt.

Thankfully this notion is unlikely, as evidenced by Dan's experience in his article, Advertising Your Artwork with Adwords But Not Getting Many Clicks? in which he received only 2 clicks (at a cost of five cents per click) on his ads in his first two week period. More importantly though, you can set a daily budget and set a specific time period your ads will run.

For example, I signed up for Adwords and decided to follow Dan's lead, signing up for the Standard Edition, with a budget of five cents per click up to a maximum of one dollar per day. Doing the math, that's 20 clicks per day before my ads will stop showing across Google's network.

I also chose to pre pay my account via bank deposit rather than have the clicks automatically deducted from a credit/debit card. That way I can budget an exact figure and have my adds running until my prepaid amount runs out. If you pay by credit card then you'll need to pay more attention to how many days you want your ads to show up on the network for.

If you prepay your account the minimum spend is AU$20.00 of which AU$10.00 is an account activation fee. I decided to stick with the minimum for the moment just to make sure my bank deposit is successful before committing more funds.

Note that if you want your ads to start showing immediately then you'll need to pay via credit/debit card. The disadvantage of bank deposit is that you'll have to wait for Google to receive your money transfer before your ads begin to run. I actually chose this option because, for me, it makes my book keeping easier.

At the time of writing this article I'm awaiting my money transfer to reach Google. This can take up to 5 days. Given that I did the transfer on a Saturday, I'm guessing it'll be about Tuesday or Wednesday at the soonest before my ad becomes active.

By the next article my ad should be up and running. When that's happening I'll show the ad I'm starting out with and I'll also have a look at some of the keywords I'm using.

To finish up this article I think it important to remind you that, although Adwords does cost you every time someone clicks your ad, that is actually what you want to happen. People clicking on your ad - the more the better.

Not just any people either. The strength of Adwords is that those people clicked on your ad because they are interested in what you have to offer. If you're an artist in the business of selling art (like me) then the ideal situation is that, for every click on your ad (costing a few cents), you make a sale that brings in a few dollars pure profit.

It's not that different from paying a commission to a gallery for selling your art.

Read the final installment of this series here [ Part 3 ]

Comments

Buy Gifts and Apparel featuring art by TET.

Popular posts from this blog

How to Transfer Any Line Art to Your Griptape - Easy Skateboard Griptape Art Tutorial

Dog Star Griptape Art by TET Griptape art is once again gaining popularity amongst modern skateboarders. For those of us who have tried to create our own griptape art, using paint pens, you'll know reproducing your design onto the grip, without making any mistakes is incredibly challenging. Mostly because you just have to go for it and draw the design freehand, with paint pens, directly onto the griptape. You can make the odd mistake here or there but if you get the proportions of the design completely wrong, it can be very difficult to fix. Often you just have to live with the mistake. To address the problem I've come up with an easy way anyone can transfer a line art design to their griptape, removing almost all the anxiety of getting the proportions wrong. In fact, you could do this with any line art design, even if you have no drawing skill at all. Watch the video below to see my technique in action and/or skip past the video where I highlight the basic steps to get your de

Skateboard Trick Tips: Two Ways to Ollie North (Ollie One foot)

You have to be quick to see my Ollie Norths! Ollie One Foots, otherwise known as the Ollie North, is one of those skateboard tricks you learn and then tend not to do very much as more interesting trick challenges grab your attention. However it does look really cool if you learn how to kick your front foot well past the nose of your skateboard. Still shot from Braille Skateboarding's Ollie North tutorial. I was inspired to make my video below, showing two different techniques to achieve a successful Ollie One Foot, when I not only saw that Braille Skateboarding's Tutorial used a different method to the one I had learned but also, when I looked at various other video tutorials, I discovered yet another technique, with no one using the method I had originally learned. Braille's method is to simply Ollie and drag your front foot past the front of your board. The second method I came across in several video tutorials is to Ollie, drag your front foot and tap your

Revisiting My Redbubble Online Store - Here is Your New T-Shirt, Hoodie, Sticker, Phone Case etc.

Unisex T-shirt Skateboard Monkey. More info . Redbubble is an Australian, Print On Demand website that was founded in Melbourne, back in 2006, and has become a global choice for independent artists worldwide to sell prints of their work. I've had an online store with Redbubble pretty much since they launched. For the most part I limited the art I posted on Redbubble to my, popular for a second, whimsical, cat artworks. It has been quite a few years since I've painted any cats, and the followers I had for them have certainly thinned out. I was going to shut down my Redbubble account to focus on my Cafepress online store but Redbubble just has better quality prints all round at very affordable prices.

A.I. Can Now Create Art Based Upon Text Prompts - DALL-E 2 and CrAIyon (Formerly DALL-E Mini)

"a painting of a fox sitting in a field at sunrise in the style of Claude Monet” Image by DALL-E 2, OpenAI.com One thing people have often said is that machines will never replace creative artists because they lack the imagination and emotion required to create anything meaningful. A.I. technology is now good enough to work as writing assistants, including sites like Jasper and Rytr , where you simply tell the A.I. what you want to write about and it'll produce a complete article on that subject. The article may not be perfect but it can sure save you a lot of time. DALL-E 2: Realistic images and art from a description in natural language. With the release of DALL-E 2 there is now an A.I. that can produce realistic (or artistically styled) images based entirely on text prompts in seconds. We're not just talking about collaging a few images together here either. DALL-E 2 can create images where everything looks fairly seamless and purposefully included. Rather than me try

Book Review: Skateboarding Made Simple Vol. 1 by Aaron Kyro

It's been almost a year since I last wrote about my not so successful attempts at getting back to something that resembles my peak skateboarding abilities of the mid 1990's. I can say I've improved a bit but my confidence level is still pretty low. However my confidence has started to improve since I purchased Skateboarding Made Simple Vol 1: Master the basics of Skateboarding by Aaron Kyro.

Checking in on Tesla's Optimus Robot - Managing Expectations

Last year Elon Musk announced at the first Tesla AI day the Tesla Bot, which has since been renamed the Tesla Optimus, that is basically a general purpose humanoid robot assistant with human like appearance and proportions. Elon expected they would have a working prototype by the end of 2022. While very little has been released about the project since, in June Elon took to Twitter to announce that they would delay this year's Tesla AI day until September 30 in anticipation of having a working prototype of the robot by that time. Elon Musk announces the Tesla Bot at the 2021 Tesla AI day. When I initially wrote about the Tesla Bot I noted that both Boston Dynamics and Disney Imagineering are developing robot technologies that demonstrate a streamlined, humanoid robot like Optimus is certainly possible. However with precious few details, and the occasional appearance of static, concept manikins of Tesla Optimus bots at places like the Cyber Rodeo Gigafactory Austin, Texas  (see vi

Rock'n'Rolls and My Driveway Skateboard Ramp Building tips

TET Rock'n'Roll attempt on a driveway quarter pipe. Whenever we have a fine sunny day during Winter in Australia I always try to take advantage of it by getting in some skateboarding, even if it's only in the driveway (not that I really skate anywhere else at the moment). In this driveway skateboard session video I didn't really have a plan for what I wanted to try so I started out by revisiting manuals on the world's smallest manual pad. From there I felt like skating my small quarter pipe, which I don't skate often on account of not being able to do anything on it beyond drop-ins and BS 50-50 stalls. However I do kind of feel Rock'n'Rolls are the trick I'm most likely to relearn next so today was the day to give them a real go. As I explain in the video I don't like people who half ass Rock'n'rolls by tapping the middle of the deck on the coping and turning back in. The trick looks super cool when done right with the back trucks pushed