Skip to main content
Buy TET Life art on Skateboards and more. etourist Skateboards Store.

Live Aid, Kony2012 and Slacktivism

Last week the full documentary of Kony2012 was broadcast on the Australian, National Ten Network, ad free, and it got me to thinking about the rise and rise of raising awareness of war criminal Joseph Kony in Africa and just how quickly the whole issue seems to have gone world wide. In only six days it has become the most watched video on You Tube with more than seventy five million views since being uploaded.

In contrast, wind back the clock to 1985 and Bob Geldof's Live Aid Concerts. Similarly Bob was attempting to raise world wide awareness and funds for famine relief and starving children in Ethiopia.

I don't have any great revelations about either to share, despite doing some research and noting the Live Aid's estimated world wide audience of 1.9 billion was achieved long before we had internet and social media.

Where as Kony2012 is being applauded as a demonstration of the power of social media by many commentators. I wonder what Bob Geldof would be thinking?

Do you think he's thinking how much easier Live Aid would have been easier to organize with today's technology or do you think he's getting ideas, building on Kony2012 but focus it on the causes he supports?

On a different note, Kony2012 has been criticized for encouraging 'slacktivism' however, one thing that can be said is, that more people are reached through slacktivism (just based on my observations of Kony2012). Whilst many of those people may not do anything substantial to contribute to the cause in any meaningful way, it's clearly an effective way to at least inform people and get some gauge of support for a cause.

The more people you reach, the more chance there is of some of those people going from slacktivist to activist. I have no basis for that claim other than from a marketer's mailing list point of view. The bigger the mailing list the more conversions you're likely to get.

Without slacktivism I would never have heard about Kony2012. I'm sure plenty of people are the same. Whilst I may not do anything to contribute to that cause, for the right cause, I just might be prompted to do more.

As I said at the beginning I have no great revelations about any of this. I just thought I'd write out a few observations that went through my mind as I watched Kony2012 unfold. It amazed me that a social media cause moved fast enough to be broadcast nationally on a commercial television network in Australia.

There's something to be said for that and the power of informing people through social media.

Comments

  1. and it disappeared just as fast where as Live Aid went on for most of that year and inspired America to do "We are the World" and Farm Aid. "Do They Know It's Christmas" was re released with new artists decades after the original which is still known of today.

    ReplyDelete
    Replies
    1. To be fair Kony2012 is still going. The poster campaign isn't supposed to happen until April 30 and their goal is to capture Kony by the end of 2012.

      Should that happen the publicity model for Kony may inspire future viral campaigns with more positive outcomes. Kony doesn't yet have the benefit and hindsight of time that Live Aid has. We don't yet know what the Kony campaign may lead to in terms of global social awareness campaigns.

      Delete

Post a Comment

Comments not directly related to the post will be deleted. This includes spammy generic comments with links to websites not related to the post.


Buy Gifts and Apparel featuring art by TET

Popular posts from this blog

Guest Post: MY SOOPER DOOPER NEW CONSERVATORY/ART STUDIO!

Jo's new Art Studio/Conservatory. Today's guest post is by Artist, Writer, and Mental Health Advocate, Jo B Creative who writes for her blog,  Creating My Oddessey . Y ou should see our (almost) brand new conservatory, half of which is my art studio. 'Lucky me!' I think to myself. Not every creative bod can boast that. It's HUGE! Like a giant greenhouse. We first moved to our pleasant cul-de-sac house - great for raising kids - when our son, who's on the cusp of thirty-one, was four. One of the main reasons that we wanted it was that, apart from its location on the fringes of a historic market town in rural Hampshire, UK, it had a sizable conservatory looking onto the back garden. It was brown wood framed and had a corrugated transparent roof sloping down from downstairs ceiling height. On the face of it, it doesn't sound that glamourous, but we loved the idea of a conservatory. Luxury! I even liked the red brick walls which it was built against -

Batman v Superman: Dawn of the Onesie #Sadbatman

Although we haven't seen it clearly for sure, film director Kevin Smith (who has seen a well lit, color photo of the suit), says Ben Affleck's Bat costume is pretty much identical to the Frank Miller, Dark Knight Returns suit. If that's true then Ben's world weary Batman will be going 'old school' and be wearing his underpants on the outside (as he should).

The Star Wars Saga: Episode II, Attack of the Clones *All Spoilers*

Continuing my series of posts, as one of my local TV stations shows every Star Wars movie in order, every Saturday, for the next six weeks leading up to the release of Star Wars, Episode VII, The Force Awakens , here is my response to and thoughts on  Star Wars, Episode II, Attack of the Clones . After The Phantom Menace I just wasn't interested in seeing Episode II in the cinema. I don't think I made any effort to see it or even had any anticipation for it's release.

The Star Wars Saga: Episode 1, The Phantom Menace *All Spoilers*

One of my local TV stations is showing every Star Wars movie in order, every Saturday, for the next six weeks leading up to the release of Star Wars, Episode VII, The Force Awakens in theaters this Christmas. I plan to watch each film, at least two of which I've never managed to watch all the way through. Then I thought I'd blog about each movie here. Not so much a review but more my thoughts about the film, ranging from what I like, to what I see as a problem and maybe my thoughts on original trilogy re-releases and updates. This post I'll start with Episode I, The Phantom Menace but first, a little history of my fandom.

getpaidtodraw.com - Your Questions Answered.

Is it a scam? Is the sales message too good to be true? Can you really sit back, relax and get paid thousands of dollars in residual payments? If you've discovered the site getpaidtodraw.com and have been looking for someone who has bought this product before taking that leap then this review will peel back the glossy sales message and give you the answers. Prior to buying this product I came across much distrust and misinformation about getpaidtodraw.com by people who hadn't purchased it. There was a real need for information so I decided to take the leap and make the purchase specifically so I could write this informed review. Note that I am not, in any way, a getpaidtodraw.com affiliate. For this review I will be focusing on the getpaidtodraw system which includes; the ebook, instructional videos and database along with access to the systems author Jules Camber (who replies to emails as 'Jamie, President of Champ Entertainment, Inc and Beats365, LLC'). I'll

Course Review: YouTube for Bosses - Sunny Lenarduzzi. How to grow your YouTube Channel into a Business

YouTube for Bosses Free Mug...  or the most expensive mug  you'll ever buy? I've been subscribed to  Sunny Lenarduzzi's YouTube channel for a few years, learning a lot on how to grow a following on sites like YouTube and Instagram. If you have any interest in growing your own YouTube channel I'd highly recommend watching some of Sunny's videos on the subject.  Definitely explore her 2019 back catalogue for the most useful information. This year she's been on a bit of a 'being authentic' pivot that, personally, doesn't resonate all that much with me (but probably speaks volumes to anyone with similar experience). I'm not saying she shouldn't or isn't being authentic, it's just I didn't subscribe to hear stories about her life journey. To get back on track, Sunny runs a successful online business with her flagship course, YouTube for Bosses , a stand alone paid course that does act as something of a gateway to further paid (but opt

Random Face Sketches to Robot Warrior Character Design

Future Soldier design by TET. Continuing on from my last post about the value of drawing without purpose , my latest video unintentionally demonstrates the point again. I set out to try and come up with something to draw for my next skateboarding/art video but didn't have any ideas in mind so I just started drawing faces. By the end of the session I had six very different faces drawn on a page in my sketch book.