Skip to main content

Live Aid, Kony2012 and Slacktivism

Last week the full documentary of Kony2012 was broadcast on the Australian, National Ten Network, ad free, and it got me to thinking about the rise and rise of raising awareness of war criminal Joseph Kony in Africa and just how quickly the whole issue seems to have gone world wide. In only six days it has become the most watched video on You Tube with more than seventy five million views since being uploaded.

In contrast, wind back the clock to 1985 and Bob Geldof's Live Aid Concerts. Similarly Bob was attempting to raise world wide awareness and funds for famine relief and starving children in Ethiopia.

I don't have any great revelations about either to share, despite doing some research and noting the Live Aid's estimated world wide audience of 1.9 billion was achieved long before we had internet and social media.

Where as Kony2012 is being applauded as a demonstration of the power of social media by many commentators. I wonder what Bob Geldof would be thinking?

Do you think he's thinking how much easier Live Aid would have been easier to organize with today's technology or do you think he's getting ideas, building on Kony2012 but focus it on the causes he supports?

On a different note, Kony2012 has been criticized for encouraging 'slacktivism' however, one thing that can be said is, that more people are reached through slacktivism (just based on my observations of Kony2012). Whilst many of those people may not do anything substantial to contribute to the cause in any meaningful way, it's clearly an effective way to at least inform people and get some gauge of support for a cause.

The more people you reach, the more chance there is of some of those people going from slacktivist to activist. I have no basis for that claim other than from a marketer's mailing list point of view. The bigger the mailing list the more conversions you're likely to get.

Without slacktivism I would never have heard about Kony2012. I'm sure plenty of people are the same. Whilst I may not do anything to contribute to that cause, for the right cause, I just might be prompted to do more.

As I said at the beginning I have no great revelations about any of this. I just thought I'd write out a few observations that went through my mind as I watched Kony2012 unfold. It amazed me that a social media cause moved fast enough to be broadcast nationally on a commercial television network in Australia.

There's something to be said for that and the power of informing people through social media.

Comments

  1. and it disappeared just as fast where as Live Aid went on for most of that year and inspired America to do "We are the World" and Farm Aid. "Do They Know It's Christmas" was re released with new artists decades after the original which is still known of today.

    ReplyDelete
    Replies
    1. To be fair Kony2012 is still going. The poster campaign isn't supposed to happen until April 30 and their goal is to capture Kony by the end of 2012.

      Should that happen the publicity model for Kony may inspire future viral campaigns with more positive outcomes. Kony doesn't yet have the benefit and hindsight of time that Live Aid has. We don't yet know what the Kony campaign may lead to in terms of global social awareness campaigns.

      Delete

Post a Comment

* Thanks to constant spam comments by a Casino Marketing Moron who won't get the message that spam comments WILL be deleted ALL comments will be moderated and only cool, on topic comments will be approved.

Comments not directly related to the post will be deleted. This includes spammy generic comments with links to websites not related to the post.

Buy Gifts and Apparel featuring art by TET.

Popular posts from this blog

How to Transfer Any Line Art to Your Griptape - Easy Skateboard Griptape Art Tutorial

Dog Star Griptape Art by TET Griptape art is once again gaining popularity amongst modern skateboarders. For those of us who have tried to create our own griptape art, using paint pens, you'll know reproducing your design onto the grip, without making any mistakes is incredibly challenging. Mostly because you just have to go for it and draw the design freehand, with paint pens, directly onto the griptape. You can make the odd mistake here or there but if you get the proportions of the design completely wrong, it can be very difficult to fix. Often you just have to live with the mistake. To address the problem I've come up with an easy way anyone can transfer a line art design to their griptape, removing almost all the anxiety of getting the proportions wrong. In fact, you could do this with any line art design, even if you have no drawing skill at all. Watch the video below to see my technique in action and/or skip past the video where I highlight the basic steps to get your de

Batman Cosplay Breaks the World Record for Most Functional Gadgets

Julian Checkley in his record breaking Bat Suit. If anyone should hold the world record for most functional gadgets in a cosplay suit it's Batman. Not the actual Batman, whose suit is actually his work clothes and not cosplay, the honour goes to Batman Cosplayer, Julian Checkley.

ANZAC Day and the South Australian Governor General's New Fence

ANZAC Centenary Memorial Walk, Adelaide SA. Australian's love to honour their war heroes and so they should. South Australia is no exception, with memorials to fallen soldiers in almost every town and city. Adelaide even has road bridges named after famous battles from the Vietnam war. ANZAC Day (April 25th) is the one day where we put all those war memorials to use in memory of all who served from World War I onward with parades and dawn services attended by thousands. Arguably, ANZAC day is more popular than it ever has been in Australia, with pilgrimages back to Gallipoli in Turkey now a thing that many Australians hope to do at least once. To see and attend services where it all began.

Skateboard Trick Tips: Two Ways to Ollie North (Ollie One foot)

You have to be quick to see my Ollie Norths! Ollie One Foots, otherwise known as the Ollie North, is one of those skateboard tricks you learn and then tend not to do very much as more interesting trick challenges grab your attention. However it does look really cool if you learn how to kick your front foot well past the nose of your skateboard. Still shot from Braille Skateboarding's Ollie North tutorial. I was inspired to make my video below, showing two different techniques to achieve a successful Ollie One Foot, when I not only saw that Braille Skateboarding's Tutorial used a different method to the one I had learned but also, when I looked at various other video tutorials, I discovered yet another technique, with no one using the method I had originally learned. Braille's method is to simply Ollie and drag your front foot past the front of your board. The second method I came across in several video tutorials is to Ollie, drag your front foot and tap your

A.I. Can Now Create Art Based Upon Text Prompts - DALL-E 2 and CrAIyon (Formerly DALL-E Mini)

"a painting of a fox sitting in a field at sunrise in the style of Claude Monet” Image by DALL-E 2, OpenAI.com One thing people have often said is that machines will never replace creative artists because they lack the imagination and emotion required to create anything meaningful. A.I. technology is now good enough to work as writing assistants, including sites like Jasper and Rytr , where you simply tell the A.I. what you want to write about and it'll produce a complete article on that subject. The article may not be perfect but it can sure save you a lot of time. DALL-E 2: Realistic images and art from a description in natural language. With the release of DALL-E 2 there is now an A.I. that can produce realistic (or artistically styled) images based entirely on text prompts in seconds. We're not just talking about collaging a few images together here either. DALL-E 2 can create images where everything looks fairly seamless and purposefully included. Rather than me try

Artificial Intelligence, Chat Bots, and Sentient Machines - Where is my Robot Companion?

As fascinating and exciting as the world of robotics is companies like Boston Dynamics , Disney Imagineering , and Engineered Arts (which I wrote about their very human-like robot, Ameca , in my previous post ), have demonstrated it's very possible to create human like robots. That is, something along the lines of C3-PO from Star Wars , or Sonny from iRobot . Arguably, what isn't possible at this time, is creating a sentient robot i.e. something that can think for itself, develop its own ideas, and even have emotions.  I say 'arguably' because being 'sentient' is a somewhat relative term. If we're talking the equivalent of human sentience then current robots and artificial intelligences (A.I.) are a long way off. However, we can create robots that are capable of learning on their own.  You could, conceivably create a robot that starts out following its programming then, over time, learns behaviors and problem solving in ways never conceived by its creator

How to Start From Nothing - a Video by Sorelle Amore Finance About Starting Any Kind of Business

Sorelle Amore. It's the million dollar question for many people wanting to start a business who feel they don't have the knowledge, money, skills, time, or all four, "How do I start from nothing?" If that's something you want to know too then the video below by  Sorelle Amore , an Australian photographer and social media entrepreneur success story, who is most known for literally writing the book on how to take an #AdvancedSelfie, has an answer well worth considering. Just in case you feel advice from a professional selfie photographer couldn't possibly be meaningful Sorelle's journey to financial freedom in just two years is well worth looking into. One takeaway for me is that at age 28 she was broke, but turned things around and was a millionaire by age 30. While that's an exceptional result of quite a lot of hard work, writing books, building courses, and more, what it says to me is, it's possible to be financially secure in less than two years