Skip to main content
Now building my TET.Life Store.

How to Market and Sell Your Art Online

The Unconventional Guide to Art + Money ebook
by Chris Guillebeau and Zoë Westhof

E-Book Review by TET

Less than two percent of Bachelor of Arts Graduates in Australia will actually go on to become established artists. At least that's the figure according to an article I recently read in The Adelaide Review by Peter Drew titled, Poor Odds for Arts.

That article is very relevant to this review as it highlights the emergence of Artist Run Initiatives (ARIs). Particularly the idea of young artists not waiting for their big break with a major mainstream gallery but instead, actually getting out there, finding their own audience and making their own success.

Many artists are turning to new media, such as the Internet, to promote and sell their work directly to collectors. Unfortunately this process can be trial and error to find what works.

This is where The Unconventional Guide to Art + Money ebook by Chris Guillebeau and Zoë Westhof steps in by delving into the real world experience of several successful artists, marketing their work online. Showing you what is working for them and giving you some practical advice for how you can get started marketing and selling your own work in similar fashion.

It is NOT a get rich quick by selling your art online product. This ebook is clearly targeted at serious artists who understand that success takes a lot of hard work plus time.

When I bought this product I found the ebook clearly set out and easy to read. With 55 pages and 54 headings (on the contents page) it attempts to cover a lot of ground - some more successfully than others. The whole book is broken into four parts.

The Introduction sets the frame work for why you might take the new media approach with a compelling story about the Twin Myths of Art i.e. the starving artist and the discovered artist who is instantly shot to fame and fortune overnight.

It then goes on to make the case for marketing your art online using the experiences of real artists who were interviewed as part of the research for this book. All of the artists are very credible sources of information who are succeeding with their online endeavors including; Hazel Dooney (Australia), Michael Nobbs (Wales), Leah Piken Kolidas (USA), Sandra Miller (USA), Joseph Szymanski (USA), Dan Duhrkoop (USA) as well as a few others.

Their experiences are referred back to in all sections of the book through quotes from each artist serving to reinforce the books ideas with real world experience.

The second section of the book talks about Strategy and how to envision your online 'studio'. This covers things such as planning your goals, finding your market (or 'people' as it refers to them), creating an action plan, pricing your art and more.

It also describes an 'anti-marketing' approach that is pretty much Chris' own signature marketing strategy and, interestingly enough, one that many of the interviewed artists use as well (though as something they just naturally gravitated and evolved towards rather than a learned technique).

The third section, Tactics, gets down to the nuts and bolts of actually putting yourself and your work on line. It includes a very useful chart that will let you quickly compare a number of popular art related web sites to see which may be right for you. It then goes on to look at each site in just a little more detail explaining the pros and cons of each and suggesting an action plan for how to get started if that site sounds a good match for you.

There's a more detailed look at pricing your art as well as starting your own web site, blog and the benefits of social networking sites like Twitter and Facebook.

Finally in the last section called, Putting it All Together, helps you develop a schedule for your work, looks at approaches to getting your work seen and discusses the importance of maintaining an email list.

It also touches on Product launches, Payment gateways and how you could expand you practice once you start seeing some success.

One of the bonus features of Art + Money is that several of the interviews conducted were recorded and are included as MP3 Downloads. There are two versions of the product with the difference being the number of MP3 downloads.

The Starving Artist version will give you the ebook with three interviews whilst the Picasso Version will give you all the interviews as well as a discussion between Chris and Zoë focusing on the eight most important things they learnt.

Personally I went straight for the Picasso version because hearing real, successful artists talk about the business side of their art practice is not only invaluable but inspiring too.

The Unconventional Guide to Art + Money is like a crash course in online art marketing. The ebook is short enough to read in an afternoon which may leave you feeling a little cheated (considering the price) but if online arts marketing is new to you then you'll probably find yourself re-reading much of it again and again.

If this stuff isn't new to you and you've been attempting to market your work online for a while with limited success then you may find more value in the interviews than the ebook - though there is still plenty in the ebook that you may find of interest.

As a product I'd say it does deliver the information you need to make some informed decisions about marketing your art online. Fast tracking your research so you can get on with the actual business of selling your art.

In some areas I felt it could have been more in depth (such as how to maintain your relationships with your 'people' once you've found them) whilst in others it seemed to be a little repetitive (Action Plans for the various web sites).

Like any product of this kind the real value will ultimately be in whether you make use of the information or you store it on your computer somewhere and forget about it.

Personally I've listened to the interviews several times because that's the main reason I bought the product but, since I'm familiar with just about every site mentioned in the ebook and have a presence on many of them, I'm still deciding on how valuable the ebook has been to me.

One thing I do know is that new media has been relatively successful for me already. I've been selling my work online for longer than new media pioneer, Hazel Dooney (I'm just not as driven as she is or as knowledgeable about the art world). In fact I started selling online accidentally, through message board forums. I'd post my work just to show and people would ask if the work was for sale!

Since then the landscape has changed with sites like Myspace, Facebook and Twitter. It's a whole new way of marketing and The Unconventional Guide to Art + Money shows you how.

Read more information and purchase
The Unconventional Guide to Art + Money


Other Unconventional Guides:

* Disclaimer: Please note that I am an affiliate seller of all the Unconventional Guides. Whilst I have tried to remain objective I did become an affiliate because I was impressed with the Art + Money Guide as a product that doesn't overstate its claims.

Comments

  1. Very well explained post. Indeed true many artist are turning to new media such as internet marketing to sell their art. You can also check this post : http://theworkingartist.com/selling-your-art-online

    ReplyDelete

Post a Comment

Comments not directly related to the post will be deleted. This includes spammy generic comments with links to websites not related to the post.


Buy Gifts and Apparel featuring art by TET

Popular posts from this blog

Guest Post: MY SOOPER DOOPER NEW CONSERVATORY/ART STUDIO!

Today's guest post is by Artist, Writer, and Mental Health Advocate, Jo B Creative who writes for her blog, Creating My Oddessey.

You should see our (almost) brand new conservatory, half of which is my art studio. 'Lucky me!' I think to myself. Not every creative bod can boast that. It's HUGE! Like a giant greenhouse.

We first moved to our pleasant cul-de-sac house - great for raising kids - when our son, who's on the cusp of thirty-one, was four. One of the main reasons that we wanted it was that, apart from its location on the fringes of a historic market town in rural Hampshire, UK, it had a sizable conservatory looking onto the back garden. It was brown wood framed and had a corrugated transparent roof sloping down from downstairs ceiling height. On the face of it, it doesn't sound that glamourous, but we loved the idea of a conservatory. Luxury! I even liked the red brick walls which it was built against - the original exterior of the house - and the light …

Movie Review: Avengers: Infinity War (2018) *Spoiler Free*

Ten years in the making and Marvel finally releases part one of the Avengers versus Thanos, A.K.A. Avengers: Infinity War.

After seeing all 18 films in the MCU prior to this, and liking most of them, I was pretty confident this movie would not disappoint.

Other than a few minor issues - that are all my personal taste and in no way reflect on the quality of the film - it really delivers. Thanos is indeed the big, bad villain of the MCU that we've been antcipating.

Finding Time to Skate - Swap a Skateboard Session into Your Weekly Workout Routine

A common problem among skaters dealing with work/life commitments (typically older skaters with families, careers, or both) is finding the time to actually spend on a skateboard. In fact, life in general getting in the way of skateboarding, is what often leads so many to drop out of the sport, only to rediscover it later, once everything else starts to even out.

I'm certainly in that category. Never really giving skateboarding away altogether but only using a skateboard to get from A to B, when I didn't have a vehicle, for many years. In the last couple of years I've been trying to get back into the sport properly, i.e. building up my trick list and skating for fun and not just to get from A to B.

The problem is I have so many interests, projects, paid work, and more, that I would often leave skateboarding to the end of my day. Kind of as something to look forward to. Except I wouldn't be that motivated to really improve because my mind would be fried from everything …

Creating a Mobile Independent Artist Business - Part 10: Opportunities to make money (Part A)

In my last post I looked at What to Create and Finding Your Market. This post is something of a natural follow on from finding your market as many of these money making opportunities include their own market places that you can research to see what kinds of themes and subjects sell best.

It's worth doing this research to find out if the art you're already creating is a good fit for that market place - which is ideal - or if you may have to consider expanding your interests to cover popular themes in order sell in a particular market.

Skateboard Trick Tips: Two Ways to Ollie North (Ollie One foot)

Ollie One Foots, otherwise known as the Ollie North, is one of those skateboard tricks you learn and then tend not to do very much as more interesting trick challenges grab your attention. However it does look really cool if you learn how to kick your front foot well past the nose of your skateboard.

I was inspired to make my video below, showing two different techniques to achieve a successful Ollie One Foot, when I not only saw that Braille Skateboarding's Tutorial used a different method to the one I had learned but also, when I looked at various other video tutorials, I discovered yet another technique, with no one using the method I had originally learned.

Braille's method is to simply Ollie and drag your front foot past the front of your board.

The second method I came across in several video tutorials is to Ollie, drag your front foot and tap your front toe downward, mid drag, causing the front of the board to drop away from your foot. I demonstrate this method in my v…

Making Money with Stock Photography and Skillshare Courses - Two Real Life Experiences

I'm a big advocate for earning a living online through various business opportunities that you can start with little to no up front capital. Two that I've often mentioned are stock photography sites and creating an online course.

Personally I haven't done either because I've gone down the Print on Demand, Blogging, and Selling Digital Products path of making money online, starting with next to no capital. Though I am planning an online course in the near future.

However, I recently came across two videos that dive into the detail of earning money through stock photography sites and creating online courses that I thought were really worth your time if either sounds like something you want to do.

Earning Money with Stock PhotographyRachel Lerch is a photographer who spent three years earning a living through taking photos for several stock photography sites. In this video she gives a very detailed run down of her business, and pretty much everything you need to know goi…

How Much Can You Earn from YouTube Ad Revenue?

It's rare for any YouTuber to talk specifics on the ad revenue they earn from their YouTube channel because Google didn't originally like anyone talking specifics on ad revenue earnings to the point where it used to be part of the Terms of Service not to discuss it.

It appears they've changed their stance because I reviewed their current TOS and it is now says you can accurately disclose your gross earnings if you wish.

Getting back to the point of this article, YouTuber and Business Coach, Roberto Blake posted a video detailing how much he earns just from ad revenue on his YouTube account.

Before watching the video it's important to note, ad revenue isn't his only income source, or even his main income source. The point is to give you some idea of how a relatively small, niche channel like Roberto's can earn fairly decent ad revenue, potentially even out earning larger channels due to the type of content he makes.



After watching the above video you might thin…