Skip to main content
Learn How to Start a T-Shirt Business using RedBubble, Society6 and TeePublic - Click Here
Affiliate link - Thank you for helping to keep this site free.

Response: Positive Reinforcement Of Piracy And The Invalidation Of Comic-Con

This past weekend was the 2015 San Diego Comic-Con, pretty much the Mecca of comic book and comic book movie fandom. Few other comic conventions attract as much world wide attention and non so much as the legendary Hall H panels for major studios like Warner Bros. Marvel, Fox, Disney and others.

Each year exclusive Con only trailers and other footage is shown for upcoming movies and each year some douche with a smart phone camera films it and posts their low quality, hand held shit online, probably for the views and attention or just because they can. Honestly, I don't really care why because I'll watch it anyway.



The difference between a bootleg trailer filmed from the floor of Hall H and an official trailer is crowd reaction. You don't get any sense of how a trailer is being received by fans watching the official online version.

But, when you hear an audience going nuts for Harley Quinn and the Joker in the leaked Suicide Squad trailer from this years comic-con, well you can't help but be a little more excited for the film. I know I was. I was even more interested to see the official HD quality trailer as a result of that low quality footage. (Though I will concede that particular film had my attention as soon as the first utterance of 'Joker' was linked to the film).



Sean Gerber of Modern Myth Media wrote an article, Positive Reinforcement Of Piracy And The Invalidation Of Comic-Con, commenting on the fact that Warner Bros. caved to fans by releasing an official HD version of the Comic-con trailer online, within days of the leaked footage, as a way of combating the film being seen in a poor light (presumably by being promoted with a low quality boot-leg). Bemoaning the fact that the trailer was intended to be an exclusive for attendees.

The thrust of Sean's article is that, by caving to piracy and releasing the same trailer online within hours, it sets  precedent, it sends a message to fans that this is all it takes to see official comic-con exclusive footage online. Footage that some people paid money and queued for hours to see as a comic-con exclusive.

In doing so it somehow invalidates the special experience that is Hall H where fans are not just treated to official trailers but may also see early unfinished footage, test footage set photos, key cast members, directors and more.

Personally I disagree that it invalidates the Hall H experience. Quite the opposite in my opinion.

The only reason I care about San Diego Comic-Con is because I know that's where the majority of movies I have an interest in will debut new footage. There are many people like me who will never attend SDCC in their life time. Obviously we'd love to be there but circumstances are against us for varying and very valid reasons.

We're not deliberately boycotting the event nor do we feel entitled to see anything shown there. However, when SDCC is on we're focused on any little bit of info we can get our hands on, including those crappy phone recorded trailers because we want to be part of the discussion. Share the excitement of things that are released first in Hall H that we love too.

All of what's presented will be talked about and described endlessly by those who were there within minutes of panels ending if not sooner anyway, why shouldn't studios release that footage and those trailers officially when my interest in seeing and discussing it is at an all time high?

Even if every panel was recorded in full and put online there's nothing quite like the experience of being there. Being among the first to see and experience everything at a panel live in the room. It doesn't matter that people online will see everything as soon as the panel is over there's still the bragging rights of saying 'I was there. I know what it was like to be in the room'. It's the same reason people go to see their favorite bands perform live. The live experience is entirely different to listening to your favorite songs in their studio recorded format. And let's not forget SDCC is more than just panels.

I'm not saying studios should release the trailers and other footage they show SDCC officially. They can do what they want but why limit the discussion to 6 to 7000 people in a hall, many of whom are media, there for the express purpose of reporting what they saw to the wider audience who couldn't make it.

What's fun about new footage of an upcoming film is not seeing it first (though there is an initial buzz in that) but discussing every aspect of what it was you saw with your friends. In today's modern social constructs that often span borders and even oceans, it's almost certain most of your friends won't have access to that footage to keep the momentum of the discussion going. Keeping footage exclusive limits the word of mouth of the film. Not just for the people who weren't there but for those who were, who have to try and remember what they saw from the one or maybe two play throughs they saw at the presentation.

Personally I think it's within each studio's interest to officially release comic-con footage, particularly if it's a complete trailer or even a teaser trailer, shortly after the panels they're shown at. In doing so they keep the global audience focused on their Hall H exclusives and are still able to create moments exclusively for attendees (such as Marvel bringing out Tom Hiddleston in character as Loki a few years ago - how often and where else do you see an actual comic book movie character performed live by the actor from the film?)



The issue is not that officially releasing trailers online hours after a Hall H panel invalidates Comic-con. What it does is bypass the media outlets reporting on comic-con. Fans no longer have to scour websites looking for information about what people saw at SDCC because they can just go to the official release of that content. Which means those media outlets need to get more creative than just describing what they saw at the event (Personally I hate the rise of live tweeting or live blogging of events by media outlets - just film or audio record the damn thing on your phone, it amounts to the same thing in the end).

At the same time studios do need to get more creative with their presentations. SDCC in particular is a global event now. Just parading stars and showing trailers isn't really enough for the live experience, though it certainly should still be the core of the presentation. Adding a little bit of flare to the presentation with content that really works best live would make queuing for 36 hours seem like something a little less insane to do (and don't forget there's more to SDCC than panels that only attendees will ever experience... like Zack Snyder arriving in the actual Batmobile and handing out T-Shirts).

In the end you can't control what people film on their iPhone but studios can invalidate it by recording their events in high quality and releasing it themselves. They could even release it to select media outlets as exclusives if they want to keep the media in the loop.

Either way, times have changed. Perhaps events should take a lead from the Beastie Boys with their 2006 concert DVD Awesome; I Fuckin' Shot That! where most of the footage was shot by audience members?

Comments

Buy Gifts and Apparel featuring art by TET.

Popular posts from this blog

Guest Post: MY SOOPER DOOPER NEW CONSERVATORY/ART STUDIO!

Jo's new Art Studio/Conservatory. Today's guest post is by Artist, Writer, and Mental Health Advocate, Jo B Creative who writes for her blog,  Creating My Oddessey . Y ou should see our (almost) brand new conservatory, half of which is my art studio. 'Lucky me!' I think to myself. Not every creative bod can boast that. It's HUGE! Like a giant greenhouse. We first moved to our pleasant cul-de-sac house - great for raising kids - when our son, who's on the cusp of thirty-one, was four. One of the main reasons that we wanted it was that, apart from its location on the fringes of a historic market town in rural Hampshire, UK, it had a sizable conservatory looking onto the back garden. It was brown wood framed and had a corrugated transparent roof sloping down from downstairs ceiling height. On the face of it, it doesn't sound that glamourous, but we loved the idea of a conservatory. Luxury! I even liked the red brick walls which it was built against -

How to Transfer Any Line Art to Your Griptape - Easy Skateboard Griptape Art Tutorial

Dog Star Griptape Art by TET Griptape art is once again gaining popularity amongst modern skateboarders. For those of us who have tried to create our own griptape art, using paint pens, you'll know reproducing your design onto the grip, without making any mistakes is incredibly challenging. Mostly because you just have to go for it and draw the design freehand, with paint pens, directly onto the griptape. You can make the odd mistake here or there but if you get the proportions of the design completely wrong, it can be very difficult to fix. Often you just have to live with the mistake. To address the problem I've come up with an easy way anyone can transfer a line art design to their griptape, removing almost all the anxiety of getting the proportions wrong. In fact, you could do this with any line art design, even if you have no drawing skill at all. Watch the video below to see my technique in action and/or skip past the video where I highlight the basic steps to get your de

The Braille Skateboarding App - How it Changed My Mind on Switch Skating

My Profile on the Braille Skateboarding App. Braille Skateboarding launched it's new Skateboarding App worldwide on November 23rd, 2020. About a month prior to that they did a 'soft launch' via email for anyone living in Australia. I'm guessing this was to give the app a final test in the real world before launching it proper. Rather than explain what it is, watch Aaron Kyro, founder of Braille Skateboarding, run you through the app in the launch video below.  In a nutshell the app is virtually everything Braille has to offer accessed right from your phone, from tutorials to the Braille Army Community. The app is free but you can unlock more features if you upgrade to a paid membership. Braille App Trick List. One of the apps unique free features is keeping track of the tricks you've learned and giving you an overall score so you have some way to measure your progression. There is an extensive list of tricks, covering all types of skateboarding, categorized by diff

Course Review: YouTube for Bosses - Sunny Lenarduzzi. How to grow your YouTube Channel into a Business

YouTube for Bosses Free Mug...  or the most expensive mug  you'll ever buy? I've been subscribed to  Sunny Lenarduzzi's YouTube channel for a few years, learning a lot on how to grow a following on sites like YouTube and Instagram. If you have any interest in growing your own YouTube channel I'd highly recommend watching some of Sunny's videos on the subject.  Definitely explore her 2019 back catalogue for the most useful information. This year she's been on a bit of a 'being authentic' pivot that, personally, doesn't resonate all that much with me (but probably speaks volumes to anyone with similar experience). I'm not saying she shouldn't or isn't being authentic, it's just I didn't subscribe to hear stories about her life journey. To get back on track, Sunny runs a successful online business with her flagship course, YouTube for Bosses , a stand alone paid course that does act as something of a gateway to further paid (but opt

Update on my Cheap Skateboard Weeks Later

TET with $20.00 Mambo, Department Store Skateboard. In my previous post and video titled Can You Learn the Basics on a Cheap Skateboard? I began an experiment to see if basic, department store skateboards are at least good enough for beginners to get their first taste of skateboarding without spending a lot of money. (Spoiler - they are). Grrr Dog Popsicle  Skateboard See more deck shapes Just to reinforce my point I decided to film a follow up video a few weeks later showing that my cheap skateboard is still holding up to learning the basics. Admittedly I'm not the most hardcore of learner skaters when it comes to hours spent on the board. On average I manage around thirty minutes to an hour, five days a week. The point is that the board is still holding up to the tricks I've been learning despite my weight being about 16 kilos heavier than the maximum weight recommended for the board (50 kilos). Unlike those Youtube skaters that almost seem like their

Elon Musk's Tesla Bot, Boston Dynamics Atlas, and Disney Imagineering's Baby Groot, Need to Get Together

The Tesla Bot. Elon Musk recently launched a robotics concept, the Tesla Bot, that would've been amazing except it was little more than that, a concept. As of writing this there is very little information on Tesla's website about the project, and Elon himself didn't really elaborate much in his very awkward launch presentation. I'm pretty sure he was winging it given how bad it was. However he did say they expected to have a prototype in about a year. While the concept definitely has its critics (who see humanoid robots as highly inefficient), the general idea is to create a robot that can adapt to and perform any task an actual human could do. Not unlike the robots in the movie iRobot . I don't doubt that, if anyone can make something that looks like the Tesla Bot concept, it's Tesla and Elon Musk. Tesla has been working on artificial intelligence (A.I.) systems for quite some time, most notably in their development of self driving cars. While their autonomous

One Week on Light n' Easy #lightneasy

My partner, Enigma, and I recently decided to try Light n' Easy to replace all our daily meals in an effort to eat healthier (and not have to think at all about cooking evening meals). Enigma is about to embark on her third week of their full menu but I caved after one and opted just to get the dinners.