Skip to main content
Buy TET Life art on Skateboards and more. etourist Skateboards Store.

Adwords for Artists - my journey. Part 3

Note: If you haven't read part 1 and part 2 of my series on Google's Adwords program then you should read those before continuing.

So many options - techno-fear!

My ad finally went live on Tuesday night (that's my ad on the right) and not only did I not have to take out a second mortgage (I don't even have a first mortgage... actually) but all my keyword choices were either lousy or pointless, or so I thought.

I'm going to admit I was completely overwhelmed by the Adwords Campaign Management pages. It all literally made my head spin (and I'm used to all this technical stuff). It didn't help that I was trying to make sense of it all at the end of the day either. In the end I decided to just leave everything as it was for a day.

If you decide to use Adwords I'd recommend you leave everything too for 24 hours after your first campaign goes live. The reason being, when I came back today my ad had been clicked seven times. Not earth shattering but better than Dan's (from Empty Easel) two clicks in two weeks. Apparently my keywords weren't all pointless after all.

The lesson here is to give your ad some time after it goes live because all that information you're confronted with is confusing and you may be tempted to fix things that aren't actually broken.

I won't go into detail about my keywords because these will be different for everyone. However closer inspection revealed that all seven clicks came from the same keyword phrase (or set), 'pictures of cats'. To get those seven clicks my ad was served more than 1100 times. Obviously a common search phrase as evidenced by the fact that, unless I significantly increase my five cent bid, my ad will no longer be served in search results (but it will still appear in the *content network, i.e. on web sites with related content).

In fact, by day two, all eighteen of my keyword phrases are inactive for search unless I raise my bid on each one to varying amounts. As well, eleven of my keyword phrases aren't even triggering my ad to be displayed. Could be because there are no sites with similar words, or my bid really is too low, or that no one is searching on these terms. It's hard to tell with everything inactive for search.

From here on I'll have to spend some time trialling different keywords, evaluating whether raising my bid is really cost effective and even trying differently worded ads (which doesn't cost any extra - so worth trying).

I'm not going to bore you with all the details of me trying to fine tune my ads. If you want an explanation of the Adwords interface then read Dan's series on Adwords. For now this is my final article about my initial experience.

Hopefully you've seen that, whilst there is a lot to learn, budget wise it is very manageable. You can learn the system for just AU$20.00 then once you feel a little more confident you can start fine tuning your ads (for which Google provides several optimization tools to help you).

Perhaps, some time in the future, maybe about a month from now, I'll write an update to let you know how things are going and whether Adwords has been a benefit to this site.

* Note that a day later, despite my ad not being active for search it had been displayed another 1000 or so times on the content network and netted another click.

Comments


Buy Gifts and Apparel featuring art by TET

Popular posts from this blog

Guest Post: MY SOOPER DOOPER NEW CONSERVATORY/ART STUDIO!

Jo's new Art Studio/Conservatory. Today's guest post is by Artist, Writer, and Mental Health Advocate, Jo B Creative who writes for her blog,  Creating My Oddessey . Y ou should see our (almost) brand new conservatory, half of which is my art studio. 'Lucky me!' I think to myself. Not every creative bod can boast that. It's HUGE! Like a giant greenhouse. We first moved to our pleasant cul-de-sac house - great for raising kids - when our son, who's on the cusp of thirty-one, was four. One of the main reasons that we wanted it was that, apart from its location on the fringes of a historic market town in rural Hampshire, UK, it had a sizable conservatory looking onto the back garden. It was brown wood framed and had a corrugated transparent roof sloping down from downstairs ceiling height. On the face of it, it doesn't sound that glamourous, but we loved the idea of a conservatory. Luxury! I even liked the red brick walls which it was built against -

Batman v Superman: Dawn of the Onesie #Sadbatman

Although we haven't seen it clearly for sure, film director Kevin Smith (who has seen a well lit, color photo of the suit), says Ben Affleck's Bat costume is pretty much identical to the Frank Miller, Dark Knight Returns suit. If that's true then Ben's world weary Batman will be going 'old school' and be wearing his underpants on the outside (as he should).

One Week on Light n' Easy #lightneasy

My partner, Enigma, and I recently decided to try Light n' Easy to replace all our daily meals in an effort to eat healthier (and not have to think at all about cooking evening meals). Enigma is about to embark on her third week of their full menu but I caved after one and opted just to get the dinners.

How to Transfer Any Line Art to Your Griptape - Easy Skateboard Griptape Art Tutorial

Dog Star Griptape Art by TET Griptape art is once again gaining popularity amongst modern skateboarders. For those of us who have tried to create our own griptape art, using paint pens, you'll know reproducing your design onto the grip, without making any mistakes is incredibly challenging. Mostly because you just have to go for it and draw the design freehand, with paint pens, directly onto the griptape. You can make the odd mistake here or there but if you get the proportions of the design completely wrong, it can be very difficult to fix. Often you just have to live with the mistake. To address the problem I've come up with an easy way anyone can transfer a line art design to their griptape, removing almost all the anxiety of getting the proportions wrong. In fact, you could do this with any line art design, even if you have no drawing skill at all. Watch the video below to see my technique in action and/or skip past the video where I highlight the basic steps to get your de

Boom Crash Opera Born Classic But Not Again

Boom Crash Opera are an Australian Band that reached the peak of their popularity in the mid to late nineteen eighties. They are a band that I knew about at that time but was never really excited by until they released their ill fated double album Born and Born Again in 1995 (Album cover pictured). At the time of its release I was very much into emerging Australian musical acts and was also looking out for new sounds that were different and had kind of a futuristic/electronic sound. Artists that I was buying at the time included; Swoop , Nine Inch Nails and Pop Will Eat Its Self . As well as a really interesting release by David Bowie, the concept album, Outside . Born was a fairly radical departure for Boom Crash Opera (BCO). The first single, Gimme , was often compared to the sounds of Gary Glitter, particularly his single, Rock n Roll part 2 , because of the pounding drum loops. Watch the video below. My favorite single from the album is dissemble which probably went now

Movie Review: Justice League (2017) *Spoiler Free*

I'll say, right out of the gate, I enjoyed Justice League . Sure it has a fairly straight forward, let's get the team together and battle a world destroying common enemy, plot but, after the complexity of Batman v Superman , it was nice just to see my favorite heroes come together and fight as a team. I've seen a few reviews that claim you don't get enough backstory for the newer team members, Aquaman, Flash, and Cyborg, but honestly, knowing more about their history isn't essential.

Course Review: YouTube for Bosses - Sunny Lenarduzzi. How to grow your YouTube Channel into a Business

YouTube for Bosses Free Mug...  or the most expensive mug  you'll ever buy? I've been subscribed to  Sunny Lenarduzzi's YouTube channel for a few years, learning a lot on how to grow a following on sites like YouTube and Instagram. If you have any interest in growing your own YouTube channel I'd highly recommend watching some of Sunny's videos on the subject.  Definitely explore her 2019 back catalogue for the most useful information. This year she's been on a bit of a 'being authentic' pivot that, personally, doesn't resonate all that much with me (but probably speaks volumes to anyone with similar experience). I'm not saying she shouldn't or isn't being authentic, it's just I didn't subscribe to hear stories about her life journey. To get back on track, Sunny runs a successful online business with her flagship course, YouTube for Bosses , a stand alone paid course that does act as something of a gateway to further paid (but opt