Radiohead - is this the future for commercial creativity?

The music world and the online world in general is abuzz with Radiohead's decision to let fans decide how much they pay for the bands new album In Rainbows before being allowed to download it via their web site.

This simple act has allowed the band to bypass the need for a record company. It's estimated, on average the band will still make about the same amount of money from downloads as they would have going the usual CD release route after the record companies have taken their cut. On average, I've read people are paying about US$8.00 for an album which you can, if you choose, download for free. It's up to you.

If you would like to read a deeper article on the repercussions then Maki from www.doshdosh.com has written a great article about Radiohead and Anti-marketing in the music industy.

What's clever about their decision is that it completely legalizes the free sharing of music. Something that is very web 2.0 where the new words for sharing on a grand scale is going viral. People love getting stuff for free. If the music is good people will share it and pay to see it performed live. By all accounts this is where the real money is for bands and musicians.

What interests me is, could this approach work for other forms of creativity or does this model only work if the sharing by optional donation approach leads to a pay per unit style revenue stream down the line?

For example, could a painter give away, by optional donation, print quality, digital scans of artworks to raise awareness and generate buzz that could lead to people wanting to own the real, original works?

My own business model of uploading free videos of me creating my art in order to raise awareness of my web site, through which I sell merchandise and original art via ebay is a similar idea.

Giving the people what they want so that they may be interested to purchase something later that they perceive as having real value, worth paying for. Which is not to say the free stuff doesn't have value but we all know, at least with digital files, it costs virtually nothing to make a copy.

I don't know. In a sense the idea of people choosing to pay what they want is like busking. It's kind of honorable but at the same time kind of sad. It's like saying I'll take whatever you can give. I don't put a value on my creativity. I'm leaving that up to you.

In theory, if I do a really good job, the next time I release something and ask for people to donate what they like, they may just pay more second time around because their first experience was much better value than they originally thought. I guess that's called creating demand.

Perhaps it's just me but the donation model doesn't sit well with my psyche. I don't mind giving something for free but taking a donation feels like accepting charity or begging.

Radiohead's business model is a good one for a modern world where everyone seems connected. It's a fantastic way to interact directly with your audience (known as your market in business terms). However it's going to take a little more time to see if it really is the future for commercial creativity.

Is there really money to be made by giving your creativity away?

Skateboard Trick Tips: Two Ways to Ollie North (Ollie One foot)

You have to be quick to see my Ollie Norths! Ollie One Foots, otherwise known as the Ollie North, is one of those skateboard tricks you learn and then tend not to do very much as more interesting trick challenges grab your attention. However it does look really cool if you learn how to kick your front foot well past the nose of your skateboard. Still shot from Braille Skateboarding's Ollie North tutorial. I was inspired to make my video below, showing two different techniques to achieve a successful Ollie One Foot, when I not only saw that Braille Skateboarding's Tutorial used a different method to the one I had learned but also, when I looked at various other video tutorials, I discovered yet another technique, with no one using the method I had originally learned. Braille's method is to simply Ollie and drag your front foot past the front of your board. The second method I came across in several video tutorials is to Ollie, drag your front foot and tap your

How to Transfer Any Line Art to Your Griptape - Easy Skateboard Griptape Art Tutorial

Dog Star Griptape Art by TET Griptape art is once again gaining popularity amongst modern skateboarders. For those of us who have tried to create our own griptape art, using paint pens, you'll know reproducing your design onto the grip, without making any mistakes is incredibly challenging. Mostly because you just have to go for it and draw the design freehand, with paint pens, directly onto the griptape. You can make the odd mistake here or there but if you get the proportions of the design completely wrong, it can be very difficult to fix. Often you just have to live with the mistake. To address the problem I've come up with an easy way anyone can transfer a line art design to their griptape, removing almost all the anxiety of getting the proportions wrong. In fact, you could do this with any line art design, even if you have no drawing skill at all. Watch the video below to see my technique in action and/or skip past the video where I highlight the basic steps to get your de

Review: FP Footwear FINO Skate Shoes

FP Footwear FINO Skate Shoes I first saw FP's FINO skate shoes in a video by YouTube channel, Braille Skateboarding, titled, THE FIRST EVER NON NEWTONIAN FLUID SKATE SHOES!? As someone whose feet hurt and bruise relatively easily just from the basic tricks of skateboarding (Ollies, Pop Shuv-its etc.) the 90% absorption of impact energy selling point seemed like an ideal solution for minimizing my injuries. A day later I placed an order through FP's website . Ordinarily I wouldn't mention Customer Service but I can't let the lack of communication on my order slide. FP's website says to expect delivery within 7-14 days of your order. After close to two weeks, my order was still marked as being processed. I sent an email asking for any kind of update, to no response. A day or two later my order was marked as completed but still no signs of shoes in my mail? About two weeks later (just over a full month of placing my order) the shoes arrived. I'm sur

Why Your Backside 180 Ollies Suck (Probably, if they're like mine)

Backside 180 Ollie by TET I've been doing backside 180 ollies on my skateboard for almost as long as I've been skateboarding. It's not really that hard a trick to learn, except it is, if you want to do them well. Usually, when I'm practicing my backside 180 ollies on flat, my first attempt will be my best, and then my technique will kind of deteriorate from there. Except for that one jaggy attempt where I successfully land the backside 180 ollie then continue to pivot on my back truck another 180 degrees. Which is only a cool trick if you actually meant to do it. Recently I spent an entire driveway skate session working on my backside 180 ollies. My goal was to get them higher, rotate my body more effectively, and to bend my back leg more (a common problem for most people is not really bending the back leg as you ollie). You can watch my session and decide if I made any progress in the video below. The thing is, I know everything I'm doing wrong with my backside 180

Can You Learn Skateboarding Basics on a Cheap Skateboard?

$20, Mambo 31" x 8", Department Store Skateboard. Over the years I've watched many high profile YouTube skateboarders repeatedly create videos where they purchase a cheap, department store skateboard, ride it like they would their regular professional skateboard, until it breaks (usually within an hour or so), and claim that as a reason for steering clear of these products. Inadvertently what they're doing is creating less demand for cheap skateboards, meaning it's less likely department stores will stock them, resulting in no easy way for first time skaters to 'test the waters' to see if skating is really for them. Even worse, parents looking to get their children into a new sport, may not even see skateboarding as an option as they browse through the department store sports section. At the time of writing, Australian department stores have shelves filled with many different brands of scooters, alongside a small shelf or two of skateboards (and

Movie Review: Guardians of the Galaxy Volume 3 (2023) No Spoilers

If you've enjoyed Guardians of the Galaxy Volume 1 and Volume 2 then Guardians of the Galaxy Volume 3 will not disappoint. I would almost go so far as to call it the best in the series... except seeing the first movie for the first time is still one of my best memories of the MCU. While it's not essential to the story if you didn't see the Guardians of the Galaxy Holiday Special on Disney+ it does kind of lead into and set up where the Guardians are at in Volume 3 quite nicely. In this installment Peter Quill (Chris Pratt) is still not coping with the loss of his timeline's Gamora (Zoe Saldada) when suddenly the team is attacked leaving Rocket (Bradley Cooper) in a very bad way. From then on it's a race to save Rocket as we learn quite a bit about his origin in the process. This movie is slightly darker than the first two and, if you're concerned about the animal cruelty that is causing some people to not want to see the film again, keep in mind, it's j

Movie Review: Bullet Train (2022) No Spoilers

I honestly don't understand why Bullet Train didn't do well in theaters? It's basically a live action, bonkers, cartoon but it's fun, has witty dialogue, quirky characters, and plenty of action. It's definitely underrated as something that very much reminds me of a cross between a Guy Ritchie and Edgar Wright film in terms of how it's written, filmed, and edited. The plot centers around unlucky assassin, Ladybug (Brad Pitt) who is hired to retrieve a briefcase containing a ransom from on board a Japanese Bullet Train. Unfortunately he's not the only one after the case. Confusion and mayhem ensues. The only thing that really bothered me is that the movie seems almost devoid of regular people on the train and at any of the stations. Those that are present, including the staff of the train, seem to be blissfully unaware of what is happening around them despite the interior of the train becoming increasingly more damaged and the body count climbing. The further

TET.Life (The Extraordinary Tourist Life)

Search This Blog