Skip to main content

Creating a Blog Business: Digital Art and Animation / Part 1: First Step

Interested in starting a profitable blog? Gain valuable insight following the progress of a real blog business from idea to reality. After completing a 13 part blog series on how to start your own independent, mobile Artist business I thought, why not back up some of that knowledge and experience with an actual, real example, of starting an online business from scratch?


My Blogging Experience


As the author of two blogs (three if you include my Art Business blog that I discontinued and repackaged as a book) I have some idea of the commitment involved but have yet to turn either into a profitable business. The combination of this blog and my Animation and Video blog earns me enough monthly income through Google Ads to buy myself lunch at MacDonald's once a month (some months I make enough to treat a friend to lunch too).

Which is a nice little, once or twice a year, bonus payment from Google but I could do a lot better if I actually tried.

You see, this blog isn't really focused on earning money. Its purpose is to feed my writing itch. As a result it covers a broad range of interests that I don't write about often enough to keep many readers coming back for more.

My Animation and Video blog, which I started more than two years after this blog, actually earns the bulk of the income and has surpassed this blog in both overall views and industry credibility (of which this blog has very little).

Originally, I started my animation and video blog to showcase my own GoAnimations and to show how they were created. In the process I offered tips and advice to other GoAnimators through my own experiences. Since then the blog has expanded to include my work on different animation platforms, along with reviews of products, featured animators and other things related to animation and video creation.

It's precisely the narrow focus on Animation and Video that attracts more regular readership. Whilst not every article will be of interest to everyone, readers come across enough frequent articles of interest to consider subscribing to the blog.

The narrow focus has also helped the blog to be listed on two separate Top 100 animation lists including; Top 100 animation sites every animator should follow and Top 100 Animation Sites You Need to Know as a valuable resource (the industry credibility factor I mentioned earlier).

I'm also getting approached more and more by companies to promote their animation and video related products through the blog. Even more recently companies have been paying me to write about their products or providing me free copies of their software to review.

Lesson 1


There in lies the first lesson about starting a blogging business. Focus your blog on a specific interest.

With that in mind, late last year I had the idea to create a blog website focused around digital art and animation. Two areas I have a very strong interest in and could probably continue to blog about in my animation and video blog, with no need to start a new blog.

However, my Animation and Video blog (have I mentioned that blog often enough yet) is too intertwined with my own personal projects which I love to write about. It could never be a business independent of me without phasing my personal projects out of the content.

My idea is to create a stand alone industry blog that can evolve and grow into a business that could be sold as a going concern one day. It won't be reliant on myself or my own work to generate content.

As a model for what I have in mind, take a look at the site Empty Easel, which has grown into a resource covering all aspects of creating and selling art using, mainly, traditional art mediums (painting, drawing etc.).

The First Step


As a first step to actually doing something beyond the idea I've registered the domain digitalartandanimation.com (at the time of writing this link will take you to a parked URL page). It looks like a long domain name but, in my opinion, is easy to remember. Which trumps keeping the name short if it's not memorable - especially if your longer domain includes all your key major words.

I did try out a number of other ideas for domain names, none of which were particularly shorter or as easily remembered. People are just more likely to be typing 'digital art and animation' into a search engine. Since search is likely to be the way people will find the site initially, it makes sense that the domain name clearly states what the site is about.

Incidentally if you do search for digital art and animation (click the link in the previous paragraph) you'll notice the majority of actual sites are educational institutions promoting their courses or sites limited to either digital art OR animation, not necessarily both. Which I think suggests there is a nice little gap for an independently run industry site and could make it easier to achieve first page ranking in search results.

---o ---o--- o---

I'll leave it there for now. Next post I'll do a little more research and maybe start thinking about the site's structure and content. I'll also need to figure out how much income the site needs to earn in order for it to be a viable business.

In the meantime, feel free to steal my idea and set up your own digital art and animation blog. Actually, I'd prefer you didn't but I'm just putting it out there since, by blogging about the process as it's happening, I'm taking a risk. There's always room for competition though. Good luck!

Comments

Buy Gifts and Apparel featuring art by TET.

Popular posts from this blog

Celtic Festival, Kapunda 2007

My first visit to Kapunda, Australia's oldest mining town, was to experience one day of a three day event, the 32nd Annual Kapunda Celtic Festival. Blonde Rose and I attended the second day which was a Saturday. As far as Celtic Festivals go, this one had a Celtic flavor but my impression overall was that this could have easily have been a Town Festival. Largely because many of the market stalls and some of the performing artists weren't specifically 'Celtic' themed. That said, I didn't get to see all of the Celtic performing artists such as dancers, singers and more. Perhaps if I had I would've been left with more of a Celtic experience. Don't get me wrong, I was not disappointed with the festival at all. Kapunda is an exceptional town with a lot to see. Which is why I didn't see all the entertainment. Too busy looking in local art galleries and exploring the excellent basement Kapunda history display at the Visitor Centre, as well as the basement mu

How to Transfer Any Line Art to Your Griptape - Easy Skateboard Griptape Art Tutorial

Dog Star Griptape Art by TET Griptape art is once again gaining popularity amongst modern skateboarders. For those of us who have tried to create our own griptape art, using paint pens, you'll know reproducing your design onto the grip, without making any mistakes is incredibly challenging. Mostly because you just have to go for it and draw the design freehand, with paint pens, directly onto the griptape. You can make the odd mistake here or there but if you get the proportions of the design completely wrong, it can be very difficult to fix. Often you just have to live with the mistake. To address the problem I've come up with an easy way anyone can transfer a line art design to their griptape, removing almost all the anxiety of getting the proportions wrong. In fact, you could do this with any line art design, even if you have no drawing skill at all. Watch the video below to see my technique in action and/or skip past the video where I highlight the basic steps to get your de

Skateboard Trick Tips: Two Ways to Ollie North (Ollie One foot)

You have to be quick to see my Ollie Norths! Ollie One Foots, otherwise known as the Ollie North, is one of those skateboard tricks you learn and then tend not to do very much as more interesting trick challenges grab your attention. However it does look really cool if you learn how to kick your front foot well past the nose of your skateboard. Still shot from Braille Skateboarding's Ollie North tutorial. I was inspired to make my video below, showing two different techniques to achieve a successful Ollie One Foot, when I not only saw that Braille Skateboarding's Tutorial used a different method to the one I had learned but also, when I looked at various other video tutorials, I discovered yet another technique, with no one using the method I had originally learned. Braille's method is to simply Ollie and drag your front foot past the front of your board. The second method I came across in several video tutorials is to Ollie, drag your front foot and tap your

A Practical History of How The New World Order is a Global Cycle and Where We Are Now According to Ray Dalio

Still from Animation, Principles for Dealing with the Changing World Order by Ray Dalio When you hear the term 'The New World Order' which is somewhat interchangeable these days with 'The Great Reset' your mind may tend to wander to global conspiracy theories and The World Economic Forum (who I've previously established as so evil they don't even hide what they're doing). While I don't put much stock in what people think the WEF is doing (as opposed to what it actually is doing) there is such a thing as 'The New World Order' that can be demonstrated as a reoccurring construct of change throughout history. Ray Dalio , the founder, co-Chief Investment Officer and co-Chairman of Bridgewater Associates , which is a global macro investment firm and is the world’s largest hedge fund, is also  connected to the WEF (so must be up to no good), has written a book,  Principles for Dealing with the Changing World Order  (Amazon Affiliate Link), in which he

How to Start From Nothing - a Video by Sorelle Amore Finance About Starting Any Kind of Business

Sorelle Amore. It's the million dollar question for many people wanting to start a business who feel they don't have the knowledge, money, skills, time, or all four, "How do I start from nothing?" If that's something you want to know too then the video below by  Sorelle Amore , an Australian photographer and social media entrepreneur success story, who is most known for literally writing the book on how to take an #AdvancedSelfie, has an answer well worth considering. Just in case you feel advice from a professional selfie photographer couldn't possibly be meaningful Sorelle's journey to financial freedom in just two years is well worth looking into. One takeaway for me is that at age 28 she was broke, but turned things around and was a millionaire by age 30. While that's an exceptional result of quite a lot of hard work, writing books, building courses, and more, what it says to me is, it's possible to be financially secure in less than two years

The Phrase That Unites Us "Do your own research" - Don't Be Conspiracy 'Sheeple' Either (Understanding Universal Basic Income)

Photo by George Milton from Pexels The world is a complex enough place without spreading speculation and opinion as facts, as well as information that is just flat out incorrect as truth. Regardless on where you fall when it comes to world wide conspiracies, the one phrase we can all agree on is "Do your own research". That said, researching is exhausting. The research I did for this post (which stretched out to three days for an article I thought would take an afternoon to write) was nearly enough for me to say this is all too hard when I could more easily bang out another movie review piece in less than an hour.  Social Media is Not Research Alternatively, why do any research when social media will bombard you with stuff that affirms all your interests and view points from reputable sources right? Platforms like Facebook, YouTube, and Twitter, excel at feeding you information that their algorithm's think you 'may also like'. If you click on even one conspiracy

One Week on Light n' Easy #lightneasy

My partner, Enigma, and I recently decided to try Light n' Easy to replace all our daily meals in an effort to eat healthier (and not have to think at all about cooking evening meals). Enigma is about to embark on her third week of their full menu but I caved after one and opted just to get the dinners.