Skip to main content

Book Review: Brand It Purple by Ashley Knoote-Parke

Ashley Knoote-Parke. Image: Facebook
It seems almost redundant to review Brand It Purple given you probably won't find a hard copy edition without digging into the second hand market. The book's author and publisher, Ashley Knoote-Parke, seemingly, disappeared off the face of the Earth around about 2015. Which is a story in itself.

However, the book is still a very informative guide and, while not specifically targeted at women, many may relate more to a book written by an experienced female entrepreneur.

Brand It Purple is a personal marketing and branding guide released in 2009 by then, star on the rise author, Ashley Knoote-Parke, an English born, South African expatriate, who made Adelaide, South Australia her home.

There she started her own publishing company releasing a photographic, coffee table book of South Australian sights, along with books showcasing female, then male, entrepreneurs. As well she published 'Brand It Purple'.

I came across the book being sold at a discount price at a weekend market stall by my local business group a year or so ago. At the time I asked about who the author was, thinking it was probably someone local. The person on the stall said she was but was reluctant to give any detail. In hindsight I can see why but at the time I didn't think much of it.

The book itself, written around 2009 is worth getting hold of if you want to find out how to be more of a brand before we all learned how to hide behind our computers and social media. It's very relevant if you want to actually get out there and network in person, or at least want to know about how to present your best self as a confident business entrepreneur.

There's less focus on being online, as in 2009 social media was still finding its feet, but it doesn't ignore this altogether. As a result you end up with a more balanced book about being a complete brand in person and online.

Where it falls down is some of the references made to highly successful entrepreneurs. Chapter two lists five characteristics of four famously successful business people that I was supposed to recognise from the characteristics alone. Despite all four being pop culture icons when the book was written (and very much familiar to me), I got none of them right.

Those four are Donald Trump, Oprah Winfrey, Richard Branson, and Paris Hilton. While you can't deny all four are certainly successful at personal branding, they're maybe not at the forefront of anyone's mind in terms of being people readers might identify with or model themselves upon.

Or maybe that's just me?

There was a time I liked Donald Trump, then he embraced Twitter and I swear the only smart thing he's ever done is surround himself with people smarter than him. Twitter is like a leak that his staff just can't reach.

Oprah's still very relevant, as is Richard Branson. Paris Hilton has, perhaps, taken a few steps back these days which has allowed a Kardashian or two to fill that space.

Overall, Brand It Purple could still be very relevant if it was updated to a second edition, with more updated references and a chapter or two on Social media marketing. Unfortunately that's not something that will happen anytime soon.

Despite my best efforts to discover where the author is now, she seems to have vanished with just a shell of her former life discoverable online.

Ashley's husband was involved in a scandal in 2015 that I imagine brought her life crashing down around her. I did my best internet search to find out where she is now, since all her business websites including her publishing company tish'n enigma books appear to be no more.

Unfortunately I haven't been able to uncover anything at all about her post 2016.

While the events of 2015 were likely a massive blow, I do hope Ashley is still around. It would be a shame to lose, or have lost someone like Ashley simply through events that, seemingly, were not of her making or in her control.

Especially in these so called enlightened times where women shouldn't be derailed by the failings of the people around them.


Buy Gifts and Apparel featuring art by TET.

Popular posts from this blog

Are Ion Thrusters the Future of Flying Cars? Spoiler - Probably Not But... Hover Boards... Maybe?

Undefined Technologies Ion Propulsion Drone prototype 3D concept image. You may have heard of Ion engines or, more likely, Ion thrusters. NASA uses them on their spacecraft to help maintain a craft's position or to propel them through space.  Upon hearing that you might think they're big, powerful engines, but actually they are not. They work well in the vacuum of space but, once any kind of atmosphere and gravity is involved they'd be hard pressed to launch you off the ground if you strapped four of them to your lawn chair and yelled "up, up, and away!" I am no expert on Ion thrusters - they're basically magic that science has an explanation for. If you want to know the details, The Space Techie website has a layman's explanation .  Build Your Own Ion Thruster Earth based Ion Thrusters work a bit different to their  space based cousins by Ionizing the same air that we breathe to create thrust (an effect known as Ionic-wind ).  While they sound highly soph

Skateboard Trick Tips: Two Ways to Ollie North (Ollie One foot)

You have to be quick to see my Ollie Norths! Ollie One Foots, otherwise known as the Ollie North, is one of those skateboard tricks you learn and then tend not to do very much as more interesting trick challenges grab your attention. However it does look really cool if you learn how to kick your front foot well past the nose of your skateboard. Still shot from Braille Skateboarding's Ollie North tutorial. I was inspired to make my video below, showing two different techniques to achieve a successful Ollie One Foot, when I not only saw that Braille Skateboarding's Tutorial used a different method to the one I had learned but also, when I looked at various other video tutorials, I discovered yet another technique, with no one using the method I had originally learned. Braille's method is to simply Ollie and drag your front foot past the front of your board. The second method I came across in several video tutorials is to Ollie, drag your front foot and tap your

How to Transfer Any Line Art to Your Griptape - Easy Skateboard Griptape Art Tutorial

Dog Star Griptape Art by TET Griptape art is once again gaining popularity amongst modern skateboarders. For those of us who have tried to create our own griptape art, using paint pens, you'll know reproducing your design onto the grip, without making any mistakes is incredibly challenging. Mostly because you just have to go for it and draw the design freehand, with paint pens, directly onto the griptape. You can make the odd mistake here or there but if you get the proportions of the design completely wrong, it can be very difficult to fix. Often you just have to live with the mistake. To address the problem I've come up with an easy way anyone can transfer a line art design to their griptape, removing almost all the anxiety of getting the proportions wrong. In fact, you could do this with any line art design, even if you have no drawing skill at all. Watch the video below to see my technique in action and/or skip past the video where I highlight the basic steps to get your de

Review: FP Footwear FINO Skate Shoes

FP Footwear FINO Skate Shoes I first saw FP's FINO skate shoes in a video by YouTube channel, Braille Skateboarding, titled, THE FIRST EVER NON NEWTONIAN FLUID SKATE SHOES!? As someone whose feet hurt and bruise relatively easily just from the basic tricks of skateboarding (Ollies, Pop Shuv-its etc.) the 90% absorption of impact energy selling point seemed like an ideal solution for minimizing my injuries. A day later I placed an order through FP's website . ​​ Ordinarily I wouldn't mention Customer Service but I can't let the lack of communication on my order slide. FP's website says to expect delivery within 7-14 days of your order. After close to two weeks, my order was still marked as being processed. I sent an email asking for any kind of update, to no response. A day or two later my order was marked as completed but still no signs of shoes in my mail? About two weeks later (just over a full month of placing my order) the shoes arrived. I'm sur

Robot Uprising Update: Robot Waiter, Fasta Pasta, South Terrace, Adelaide CBD, South Australia

On the second evening of my partner, Enigma, and I's weekend stay in Adelaide we decided to have dinner at Fasta Pasta . Strangely enough our hotel staff, at the Alba, had not mentioned Fasta Pasta as an option for an evening meal while their restaurant is closed for refurbishment, even though it is literally next door on the corner of South Terrace and Pultney Street. You may be aware that Fasta Pasta is an upmarket Italian restaurant franchise with its beginnings in Adelaide. Currently they have 19 restaurants Australia wide (with the majority in South Australia - we even have one in Gawler, our home town). I've never had bad food at a Fasta Pasta, and their food never looks like a franchise meal. You always feel you're at a restaurant that's a little bit more quality than your typical hotel/motel meal. Maybe it's because you don't see as much pasta based meals on an Aussie pub menu. Despite the name, it's not all pasta. I went with a basic plate of fish a

Nobody move, I've dropped my brain!

I'm probably one of the last Pirates of the Caribbean fans to see At World's End which is still playing at a few cinemas as it nears the end of its run. The title of this post, which is a quote from the movie, aptly describes the difficulties of trying to get your head around the plot. Although it does continue from the previous film in the series (all the characters are there) it doesn't seem critical to know the back story. The main plot is established right at the start. The East India Trading Company is out to wipe out pirates and anyone that so much as glances at a pirate. Our motley crew, Will Turner, Elizabeth Swan and Captain Barbossa join forces to bring together the Brethren of Nine pieces of eight (nine pirate lords who can unite all pirates) and stop the massacre of their kind. Slight problem. Captain Jack Sparrow is one of the nine and he died in the last film. Since Captain Barbossa died in the film before that, we know that coming back from the dead isn'

Is AI Art 'Art'? The Say NO to AI Art Movement, and Why Human Artists Will Adapt

AI Art No T-Shirt by TET Also available on other items . Right now there is a big debate over not just whether AI art is 'art' but whether AI's are actually ripping off the work of actual human artists, without their consent, to create their images - particularly images 'in the style of' specific artists. From my own observations this debate started to get more traction when artist's signatures began appearing in the output of AI Art  image generators. Is It Art? Cool Froyd the Cat Sketch by TET. My style is very much influenced by classic Disney and WB character styles. To get some clarity on how real human artists work (of which I am one)... we, that is all of us... take influences from the art that has come before. i.e. whatever artists we like, have studied, seen etc. we are influenced by. It shows up in our work, intentionally or not. If you really study my own cartoony art style you'll see I'm heavily influenced by early Disney and Warner Bros cart